Hi,
iam TawFeek
Senior Branding Designer
A Senior Branding & Visual Identity Designer with over +7 years of experience in shaping strategic and meaningful brands.
I specialize in creating identity systems that combine clarity, purpose, and distinct visual direction—helping businesses communicate with confidence and stand out in competitive markets.
Known for my structured approach and deep understanding of brand strategy, I craft identities that are not only visually compelling, but also aligned with business goals and audience expectations.
My experience spans a wide range of projects across Saudi Arabia and the Gulf region, allowing me to build brands that resonate culturally and perform effectively in real market environments.
Driven by precision, insight, and creativity, I aim to transform every brand into a clear, cohesive, and memorable identity that supports growth and elevates its presence.
Career Path
Senior Brand Identity Designer –
at “7D Agency” in KSA,Riyadh ( 5 – 2024 / 12 – 2025 )
I was working for this agency after its management asked me to return to it after years since I left it in order to transfer my years of experience to them. Now I am the senior visual identity designer and responsible for the visual directions of the agency’s projects. I developed the team’s work environment by creating a cooperative spirit and working on Figma Design to speed up workflow.
Senior Brand Identity Designer-
at “Haws studio” in Egypt, Cairo ( 1 – 2024 / 4 – 2024 )
After I left my job at the previous agency, I was in a course on visual identity and Branding Design with the trainer Mohamed Adel, the studio manager, and he chose me from among the trainees to join him in the studio. The work was great and I worked with a good creative team and worked with them on multiple visual identities for different trademarks and an identity for events in Saudi Arabia.
Senior Graphic Designer & Brand identity designer
at “ Brilliant Trend Agency ”in KSA,Riyadh ( 5 – 2022 / 12 – 2023 )
This agency was an important point in my life because I started with them from the beginning and we grew together in a short time, but I did not continue with them because I needed to develop my skills and I did not find this in the agency. So I devoted myself to developing myself and taking the courses I needed to produce inspiring projects.
Mid Weight Graphic Designer
at “ 7 Dimensions Agency ” in KSA, Riyadh ( 11 – 2021 / 4 – 2022 )
After the end of the Corona virus, I was able to communicate with the agency after I developed myself and became able to start competing in the Saudi market. This was the beginning of the launch. I was working on social media designs and branding, and I was good at work and carried out tasks efficiently. But in the end, I specialized in branding because it was my passion.
Graphic Designer
As Freelancer ( 3 – 2020 / 10 – 2021 )
During the Corona virus period, I started working as a freelance designer and trying to gain the trust of clients. I was also studying more to develop myself in order to compete in the market.
Graphic Designer
at ” Aqar-Kam “ in Egypt, Assiut ( 9 – 2019 / 3 – 2020 )
This is a real estate company that I worked with for a period before the Corona virus. My responsibilities were to display the real estate company’s products on social media platforms in an attractive way. I also worked with them to develop their identity.
Graphic Designer
at ” Go Viral “ in Egypt, Assiut ( 2 – 2019 / 3 – 2021 )
It was a startup company that a friend of mine had and I started working with him after I learned the basics of the design field and became able to produce designs that initially compete in the local market.
My Services
Creative Direction
Brand Strategy
Branding Design
Packaging Design
Editorial Design
Presentation design
My Design Process
Every phase is designed to support business goals, strengthen positioning,
and translate the brand’s vision into an effective and scalable identity.
01
— Discovery
I begin by understanding the brand’s purpose, audience, and objectives. This phase establishes the clarity needed to guide every strategic and creative decision.
02
— Research & Insights
I study the market landscape, competitors, and audience behavior to identify opportunities. These insights shape a direction that is relevant and differentiated.
03
— Strategy & Creative Direction
Based on insights, I define the brand strategy and outline the creative direction. This step transforms information into a clear visual and strategic foundation.
04
— Moodboard
I translate the strategy into visual cues colors, styles, tones, and references. The moodboard aligns expectations and sets the aesthetic tone before execution.
05
— Visual Development
Here, the visual identity comes to life through logo design, typography, color systems, and supporting elements. Each detail is crafted with precision to reflect the brand’s positioning.
06
— Presentation
I present the identity through a structured narrative that explains the concept, reasoning, and real-life applications. This allows stakeholders to clearly visualize the brand’s future.
07
— Refinement
Based on feedback, I refine and elevate the chosen direction to ensure balance, clarity, and consistency. This step perfects the identity before final delivery.
08
— Delivery
I deliver the complete brand identity system along with all final assets and guidelines. This empowers the brand to communicate consistently and confidently.